Lockdown or not, the work of a charity doesn’t stop. Time, funds and resources are tight, but your beneficiaries still need you. Now more than ever, arguably.
Suddenly, there’s a whole lot of extra ‘to do’.
You want to carry on banging the drum for your cause, of course. But in a world where social distancing and remote working are the new norm, how do you make sure your message is hitting home?
This is where a new generation of feature-rich online platforms come into play, helping organisations stay on top of their social media, marketing e-mails and SEO (among other things). And the really good news is that most are available free to charities and non-profits, or at a discount. That’s welcome relief for your bank balance; you can direct funds where they’re really needed instead.
Narrowing down which ones to opt for isn’t easy, so here are a few suggestions to get you started.
Photo credit: Mirasbek Nurseit Unsplash
Good for: social media management
Hootsuite allows you to monitor all your social media from just one platform. It’s a smart tool that uses analytics to track and measure your performance, so you can see which posts are getting the most engagement (and when).
Everything works from one dashboard, which you can use to schedule posts, save content and search for specific topics and trends. You can even set up a ‘stream’ that tracks all mentions of your charity’s name across social media, so you don’t miss out on prime opportunities to engage with your followers.
What’s the damage?
The HootGiving programme gives members up to 50% off Hootsuite’s social media packages. Without a discount, these start at £25/month per user, or £99/month for up to three team members.
Good for: SEO
Search engine optimisation is a tricky beast to master. Your options are to tighten your belt and hire an SEO expert (expensive), or use Moz Pro to boost your google rankings yourself. The Keyword Explorer tool lets you research relevant keywords and choose the best ones to target in your content. You can then track their performance and fix any problems.
Another nifty feature is the Moz Site Crawler, which scans your website and suggests ways to improve it. You can also analyse the links driving traffic to your site, so you get an idea of which ones work best for you.
What’s the damage?
Non-profits get a whacking 75% discount on their Moz Pro subscription, with the full-price basic package starting from £75/month (or £60/month when you pay annually).