Earned Income: Diversifying your Funding

Earned Income: Diversifying your Funding

Charities are competing for funds in an ever increasingly competitive environment. Research has found that to combat this and to support a charity’s sustainability, more and more organisations are turning to earned income as a way to secure the funding they need to provide their services and meet increasing demand.

Join this session to learn about:

• Earned income in the third sector
• Are you ready to earn your own income?
• How to make the case internally and externally
• The common risks and mitigation plans

Cara Cinnamon, Khulisa

Cara Cinnamon is an expert in developing commercial strategy, business development and fundraising, with over 10 years’ experience from across the corporate, public and charity sectors. Since starting her career at Procter and Gamble, Cara has specialized in helping charities of all sizes to transform their fundraising strategies by earning their own income.

In 2017, Cara joined Khulisa (a charity working to improve the wellbeing of young people who have experienced trauma), and since then has doubled the organisation’s income and reach. Khulisa’s therapists works in schools to support young people at risk of exclusion and in prisons to prevent young people from re-offending. Prior to Khulisa, Cara was Head of Business Development at Teach First, where she was responsible for diversifying the charity’s income through trading.

As a 2010 Teach First ambassador and a Chair of Governors for a primary school in Lambeth, Cara remains passionate about education, with a strong interest in youth justice and alternative provision.

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