Ansvar means ‘responsibility’ in Swedish. This gives a clue to Ansvar’s roots which go back to 1932 when the company was established out of the Swedish Temperance movement.

Initially our business centred around personal home insurance, but our strong connections with the Church over the years was the catalyst for the development of specialist commercial policies for the not-for-profit sector – charities, free churches and voluntary groups who make a positive contribution to society.

Today Ansvar has developed to become one of the UK’s leading charity insurers, donating a share of our profits to charities involved in alcohol and drug education and rehabilitation, particularly for young people.