Stewardship: the secret ingredient

About the session:
Research shows that it’s significantly more expensive to recruit new supporters than to retain existing ones. So, when you have limited resources, building long-term relationships with donors is vital to small charity fundraising success. This session, hosted by expert fundraiser Dana Segal, will showcase inspiring examples of how small charities have engaged their supporters through effective stewardship, and help you think about how you can do the same.

Featuring case studies from Tibet Relief Fund, Word Forest Organisation, Cockpit Arts and Art Emergency!

Dana Segal, MF Consulting:
Dana Segal (MInstF) is a strategist and fundraiser. Having started her career in the arts & cultural sector, she has grown her portfolio to include INGOs, NGOs & charities across the UK, Europe & Africa including UNICEF, World Animal Protection, Afrobarometer and Southbank Centre. Specialisms include developing organisational strategies, fundraising strategies, creating legacy propositions, individual giving, creating a case for support and fundraising proposals, as well as delivering fundraising training and mentoring. Dana is also the Deputy Director of the National Arts Fundraising School.


Sam Butler, Tibet Relief Fund:

Sam started as a street fundraiser at Gift Fundraising in 2000 where he managed campaigns for over 60 charity clients over ten years.  In 2012 he joined St John Ambulance as their National Fundraising Manager; Sam was responsible for the strategic planning and implementation of their fundraising, where they doubled net income in his time there.

Sam took up his current role as the Director of Fundraising and Communications for the Tibet Relief Fund in 2017. Developing the charities strategy and growing the charities infrastructure.

Sam has worked on papers for the All Party Parliamentary Group on Fundraising, the Commission on the Donor Experience, is an active member on the Institute of Fundraising’s Policy Advisory Board, and the Supporter Experience Committee.

Sam loves the sector and fundraising.  As he says; “you can’t help people without inspiring people to give and give again, that’s what great fundraiser’s do!”


Tracey West, The Word Forest Organisation:
Tracey is a passionate advocate for simple, green living. She’s also an author on rubbish and divorce; ‘The Book of Rubbish Ideas’ encourages you to actively reduce your rubbish and ‘Poetry of Divorce’ and ‘Diary of Divorce’ are designed to help women hold onto their sanity during that tumultuous period.

She’s a proud, noisy Patron of the Women’s Action Network Dorset, who raise awareness and funds for the West Dorset Women’s Refuge and she spent 10 years as a Trustee for the National Association for Children of Alcoholics. Her proudest fundraising moments were swimming a mile across the Thames and Lake Windermere.

Back in 2015, along with husband Simon, she co-founded a philanthropic international writing contest that planted a tree for every entry and built classrooms too, in rural Kenya. That became the foundation for The Word Forest Organisation, now in it’s 3rd year.


Sandie Mattioli, Cockpit Arts: 
Sandie is responsible for a wide range of fundraising and earned income activities at Cockpit Arts including managing the Supporters scheme, Trusts and Foundations, events as well as venue hire and private tours. Prior to joining Cockpit Arts, Sandie was Development and Events Manager at Camden Arts Centre. She is a Trustee of Kingsgate Workshops Trust and was one of 15 inaugural Arts Fundraising & Philanthropy Fellows, based at the Whitechapel Gallery. Sandie graduated from Birkbeck, University of London with an in MA Museum Cultures in 2012.


Lucy Newton, Arts Emergency: 
Lucy manages Arts Emergency’s fundraising activities including individual giving, trusts and foundations, and community fundraising. The charity exists to help marginalised young people overcome barriers to participation and success in higher education and the creative and cultural industries. In 2017/18, 97% of all Arts Emergency’s work was funded by generous individuals.

Prior to joining Arts Emergency in 2018, Lucy was the Arts Fundraising & Philanthropy Fellow at Bristol Music Trust where she worked on successful fundraising campaigns for Bristol’s music education hub and Colston Hall’s £48.8m capital campaign.

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