Learnings and insights from MBP’s journey towards a more sustainable future

Julie Procter & Janine Edwards: Learnings and insights from Morecambe Bay Partnership’s journey towards a more sustainable future

Results from the Small Charity Index consistently show that income to charities is fairly static whilst demand for services is continuing to increase. Lloyds Bank Foundation research demonstrated that small charities face greater income volatility than their larger counterparts, with income more likely to vary by 20% from one year to another. This stifles growth and development which has a knock on impact on volunteers, staff, trustees – and most importantly, the people and communities that you serve. It is clear that ensuring a diverse, sustainable funding base is critical to achieving your mission – the challenge is in how to achieve this. Janine and Julie will present learnings and insights from Morecambe Bay Partnership’s journey towards a more sustainable future, reducing reliance on grant and local authority funding.

The session will cover:

  • Recognising the need and facing up to the challenge of diversifying income – the ostrich position isn’t helpful!
  • Thinking and acting strategically – tools that can help you take the long-view
  • Achieving culture change – getting buy-in from team and trustees
  • External communication – ensuring a consistent, positive message about the transition with stakeholders.

About Julie Procter

Julie Procter is Chief Executive of greenspace scotland and is currently Resilience Mentor to the Morecambe Bay Partnership. greenspace scotland is Scotland’s parks and greenspace charity working towards the goal that everyone in Scotland can access and enjoy quality greenspace which meets their needs and improves quality of life. Julie led the successful evolution of greenspace scotland from being a core-funded charity to a thriving social enterprise – diversifying the income base, developing a financially resilient and sustainable business model, and generating operating surplus in the last 3 financial years. Drawing on this experience, Julie now also works as a Resilience Mentor for the Heritage Lottery Fund providing mentor support to projects receiving resilience grants.

Julie is a Fellow of the Landscape Institute, Fellow of the RSA, Member of the Association of Chief Officers of Scottish Voluntary Organisations and Institute of Fundraising. She is also a Director of The Parks Alliance.

About Janine Edwards

Janine leads the FSI’s consultancy and development service and brings significant experience from the private and charity sector including strategic development, governance, diversifying income/developing earned income streams and impact measurement.  Janine is a qualified teacher and action learning facilitator, with a wealth of experience in designing and developing outcome-based support solutions for clients in the public, private and charity sector.  She is also an accredited Social Return on Investment practitioner.

Janine is a Trustee of the Gordon Moody Association, a UK charity providing advice, education and innovative therapeutic support to problem gamblers and those affected by problem gambling.


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