Online Fundraising – Theory into Practice

Online Fundraising – Theory into Practice

Online fundraising is one of the fastest growing income streams with increasing numbers of supporters giving to charity in this way. The trend is something that shouldn’t be ignored as everyone from individual givers to major donors are expecting online options to donate.

The Big Give is a matched funding portal best known for its Christmas Challenge campaign which supports charities to harness the power of online fundraising. Since The Big Give was established in 2007, they have helped charities raise over £97 million online.

East African Playgrounds are a small charity that have embraced The Big Give and put the theory they learnt on the programme last year into practice which helped them to raise £15,129 and win the Supporter Engagement Award from The Big Give.

Join this session to learn how to engage with your supporters meaningfully online to encourage them to give including how to drive interaction with your supporters and how to convert them into online donors.

Rachel Earnshaw, The Big Give

Rachel looks after the wide range of exciting charities that the Big Give works with. She works with the team at the Big Give to develop products and services to help charities raise vital funds through match funding. Rachel is passionate about how tech can make a positive impact in the social sector.

Rachel joined the Big Give from the Teach First Innovation Unit where she managed a co-working innovation hub of education entrepreneurs and led on the communications strategy.


Suzie Rees, East African Playgrounds

Suzie Rees is East African Playgrounds’ Fundraising Manager. She joined East African Playgrounds 2 years ago from the Wildlife Trusts movement where she worked for 6 years in grant fundraising for both local and national projects. Since joining East African Playgrounds, she has set up and continues to be responsible for the trusts and foundations funding stream which now brings in over £90,000 a year for the charity.

Recently she has been working on ways to engage the 1,000+ university students who have worked with the charity on volunteering projects in Uganda since 2009, with the aim of converting them into regular donors.


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