Future Proofing Your Fundraising – Maximising Millennials

Future Proofing Your Fundraising – Maximising Millennials

Millennials are increasingly being seen as a source of new donors in the fundraising world. Research from Deloitte has highlighted 63% of millennials donate to charity and 43% actively volunteer. However, they are embracing new technology-based forms of giving to help make a difference to charities they engage with.

For charities to engage with this potentially new audience they have to think outside of the traditional approach. Raise Your Hands is a charity creating a community of like-minded millennials wanting to support exceptional small charities.

Hear from Morgan on how Raise Your Hands has maximised the power of millennials to donate over £500,000 to impactful small charities. Her session will include:

  • The value chain: Outreach > Recruit > Retain
  • Building a successful digital following
  • Communicating donor tax reliefs
  • Accessing millennial donors
  • Stewarding the next generation.

Morgan Kainth, Raise Your Hands

Morgan has worked in the philanthropy sector for over 5 years. She has led on growth strategy and operations for two highly innovative organisations, Prism the Gift Fund and Raise Your Hands. Currently at Raise Your Hands, Morgan leads on the development of a platform which seeks to engage millennial donors with exceptional small charities through alleviating the perceived “pain points” of charity. Both Prism and RYH operate as a nexus between donor and charity, and through her work she has been able to work alongside a myriad of donors, from Millennials to UHNWIs, regular donors to those seeking to make substantial endowments, cash and asset donors, and those looking to benefit organisations both in the UK and overseas.

Morgan also provides strategic advice to fledgling organisations looking to make high impact interventions and create systemic change, such as RefuAid and Grae Matta Foundation.


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