Building Strategic Corporate Partnerships – lessons from a small charity
Small charity, Just a Drop, took a strategic approach to their corporate fundraising activities to gain sponsorship, Charity of the Year partnerships, cause-related marketing partnerships and support from CSR departments.
In four years, this has resulted in an increase from 19% to 51% of their total income being secured from corporate sources. They equate their success to perseverance in the field, a clear and strategic approach to corporate fundraising and a clear understanding of the charity’s strengths.
Hear from Brendan, their Head of Fundraising and Communications, on his top tips on how to reap the benefits of a similar approach for your charity, including the use of a mutual benefit approach and effective communication. Brendan will also discuss the lessons they have learnt on their four year journey in transforming the charity’s fundraising success.
Brendan Hanlon, Just a Drop
Brendan is Head of Fundraising and Communications at Just a Drop, a charity supporting communities across the world to gain access to sustainable and safe water solutions, sanitation facilities and knowledge of safe hygiene practices.
His career includes a wealth of experience working in organisations large and small as Head of Fundraising, as well as becoming CEO of HIV/AIDS charity AVERT, and founding two Community Interest Companies. Brendan’s highlight of working for Just a Drop was visiting their Nicaraguan projects, and seeing first-hand the impact that Just a Drop makes to people’s lives.
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