Legacy Fundraising – Getting a slice of the £3 billion

Legacy Fundraising – Getting your small charity a slice of the £3 billion:

Legacy income is worth £3bn a year to the charity sector, and an increasing proportion of this income is going to small and local organisations.

This session will show you how to start and sustain a cost-effective legacy fundraising programme.

You will learn how to work with your existing supporter base and your local community to mobilise them to leave you a gift in their will.

About Matthew Lagden, Institute of Legacy Management

Matthew has over twenty years fundraising experience, working at a number of major charities including the British Heart Foundation, The Stroke Association and Action for Children. He spent five years as Director of Fundraising at St Paul’s Cathedral.

He is now Chief Executive of the Institute of Legacy Management, the membership body for legacy fundraisers, which has 600 members across 350 charities.


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