How to Reach New Donors Online

How to Reach New Donors Online:

Online fundraising is the future so it is vital that we as small charities are up to date on how we can grow our digital donations. This session will teach you how to reach new donors online, focusing on debunking the key myths that might be holding you back from growing your online income including: 

  1. “There is only so much money out there” 
  2. “Our donors behave in the same ways and hold the same opinions as I do” 
  3. “We need to find that one great idea that will go viral” 
  4. “Get it perfect, then launch” 

About Rachel Collinson, Donor Whisperer

Rachel founded the specialist charity web agency, Rechord, in 1999. Between 1999 and 2012 her team created hundreds of different websites and social media applications for non-profits across the globe, including the BBC, ActionAid, Friends of the Earth Europe and Save the Children. She also developed an academic career, lecturing on several different post-graduate degree courses, exhibiting work and presenting research papers in the US, Asia and Europe. She is now known as the Donor Whisperer, and for the last six years has worked as a consultant, helping charities to reach new supporters and persuade them to give or volunteer. She has worked with clients such as the Wildlife Trusts, Which?, Alzheimer’s Society, the Tibet Network, Asthma UK, The Leprosy Mission, Mind, the Stroke Association and ABF The Soldier’s Charity, among many others. She also hates writing about herself in the third person.  


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