Developing Your Fundraising Strategy

About the session:
This session from the FSI’s Head of Accredited Learning, Amber Shotton, will draw upon the experiences of many small charity fundraisers to help you to make your journey a success, and will include:

  • Useful approaches to develop a robust and sustainable fundraising strategy
  • Common challenges that charities may encounter on the journey
  • Ideas and tips to mitigate those challenges

Amber Shotton, the FSI:
Amber brings with her significant experience in statutory funding with local, regional and national funding bodies, building strong partnerships with charities including negotiating commercial agreements, and co-designing of new solutions across multiple sectors. Amber has also worked with small charities on developing their Impact Measurement Frameworks, project evaluation and organisational reviews. In addition, Amber has co-chaired a national justice forum for two sector associations and a degree in Business Studies.

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