The importance of recruiting online fundraisers for your cause
Local charities and community groups that are members of the FSI are now able to claim their first year membership of Localgiving for free. This collaboration will give thousands of local groups across the UK the opportunity to benefit from regular match funding campaigns, fundraising skills training and digital resources at zero cost.
One of the most successful and popular ways of fundraising online is through recruiting online fundraisers to your cause. All they have to do is click on the orange ‘fundraise for us button’ on your Localgiving page to get started!
This blog offers some tips from Localgiving plus some charity examples on how to go about recruiting online fundraisers to help support your small charity and your cause:
Recruiting – Look for fundraisers by spreading the word on social media.
To get started ask friends and family if they would consider helping out. Publicise the ability to fundraise online for your group via a newsletter or an advert in a local newspaper. It is easier than you think to persuade people to fundraise for you! Remember to ask trustees, staff, volunteers, supporters and service users to set up their own page and lead by example.
‘Fundraising is really hand-in-glove with raising community awareness of who you are as an organisation. Come up with ideas for your fundraisers. Think outside the box a little bit. People will be more interested in things that they find interesting, amusing or exciting. Think about all the different aspects of who you are trying to engage.’ – Nicky Heath – Director, Yeleni Therapy & Support Complementary Health Centre
Fundraisers become ambassadors for your cause
Personalised and social media friendly, your fundraising pages can create ambassador for your cause whilst raising money online. Moreover, Fundraisers can help get around donor fatigue by targeting new donors you can’t normally reach. For example, they usually drive donations through their own personal networks of family, friends, work colleagues. They promote your group via social media and through their networks driving new donors and awareness for your cause.
Because the fundraiser is doing the fundraising it can be relatively light touch. Just remember to support them and celebrate key milestones! Make sure to check out our resources page. Here you will find social media resources, tips and guides, and templates for local press releases, newsletters and emails.
Think outside the box!
Weird, wacky or wonderful, anything can be done to raise money online.
Think of what will capture your supporters’ interests and imaginations and offer suggestions. Try to make it fun and engaging for your supporters and your local community. Here are some examples of what other groups have done in the past
Once you have successfully recruited a fundraiser and they have set up their page, remember to stick to the plan!
If someone is fundraising for your charity you need to make sure you are providing them with the advice and support they need to make the task of raising funds as easy as possible for them. Our top tips, which we promote in our matched funding campaigns include:
- Have a Clear Ask
- Set a realistic target
- Promote your page
- Keep supporters up to date on progress
- Use images/video when posting on social media
- Thank your donors!
Some real life examples:
Small charity, Livestock, currently has a fundraiser page with Localgiving. Livestock is a performing and visual arts production company with charitable aims. They run projects that engage groups within the community on issues of mental health, psychology and wellbeing. Their main project is Mothers Uncovered, which gives participants a chance to explore their feelings and experiences in a safe, structured environment. Our activities aid mothers’ mental health by offering an outlet for their experiences. Their work is based largely in Brighton and Hove. Sarah Warbrick is a former volunteer who is running the Brighton Marathon on 15 April 2018.
Sarah says her time as a volunteer ‘made her aware of the great work and positive effect that these sessions were having for mothers. Using arts to engage mothers in relocating or maintaining their sense of self-identity is an amazing tool, one that I feel I can relate to having a joy for music and singing myself.’
Her online fundraising page is live on Localgiving.org, and can be seen here:
Young Hammersmith & Fulham Foundation (YHFF) is another small charity and FSI member on Localgiving. YHFF a local charity with the mission to support opportunities for young people in collaboration with its members, partners and supporters. Their vision is that all young people in Hammersmith & Fulham grow up healthy, safe and happy with the best opportunities for bright futures. Ben Eckett will be running the 2018 London Marathon for the them. Ben is 32, originally from Devon and been living in London for roughly 10 years. He is currently working for Hammersmith & Fulham council, and running a community organisation called Gloves Not Gunz, studying a degree and recently became a Dad! For the past 11 years he has worked with young people within schools, youth clubs, social care and youth offending. This will be Ben’s first ever Marathon and you can support him on his Localgiving page here.
Conor Kelly is the Charity Training and Development Manager at Localgiving. He has worked closely with several FSI groups on developing online fundraising and is happy to speak with any group interested in expanding their online fundraising efforts. You can email him directly with any questions!
Want to learn the ins-and-outs of online fundraising for yourself? The FSI run full and half day courses in partnership with Localgiving on online fundraising topics throughout the UK – see our training pages for up-coming events.