Full day course, 21st February, London.
Legacies provide around £1.9 billion income for charities every year and should be a key part of any charity’s funding mix. In 2008, 15.8% of wills contained a charitable bequest, compared with 9.5% in 2006. The legacy market is experiencing strong growth and all charities no matter how large or small should consider how they can build a legacy income stream.
This course will benefit anyone who wants to develop a legacy fundraising programme within their charity or improve their strategies for promoting legacy giving.
By the end of this course, participants will be able to:
- Explain the unique characteristics of legacy fundraising and the benefits to their charity.
- Identify, prioritise and engage legacy prospects.
- Develop appropriate and effective communications related to legacy giving including written materials.
- Comply with relevant legislation and best practice in relation to legacy fundraising.
- Develop a legacy fundraising programme that complements other types of fundraising in the charity and evaluate its success.
Trainer: Janine Edwards
Venue: Amnesty International UK, Human Rights Action Centre, 17-25 New Inn Yard, London EC2A 3EA
Date: Tuesday 21st February 2017
Time: 9.30am-4.30pm (registration from 9.15am)
Cost: Full Day Training Courses: have an average market value of £300 but are delivered to our members for £15, to secure a place you will be required to pay a £50 deposit but on attendance and after completing the full day training course £35 will be refunded to you. Retained fees contribute to booking, administration and material costs. Deposits will not be returned in cases of partial attendance.
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