Legacy Fundraising                                                        

Full day course, 21st February, London.

Legacies provide around £1.9 billion income for charities every year and should be a key part of any charity’s funding mix. In 2008, 15.8% of wills contained a charitable bequest, compared with 9.5% in 2006. The legacy market is experiencing strong growth and all charities no matter how large or small should consider how they can build a legacy income stream.

Target audience

This course will benefit anyone who wants to develop a legacy fundraising programme within their charity or improve their strategies for promoting legacy giving.

Learning outcomes

By the end of this course, participants will be able to:

  • Explain the unique characteristics of legacy fundraising and the benefits to their charity.
  • Identify, prioritise and engage legacy prospects.
  • Develop appropriate and effective communications related to legacy giving including written materials.
  • Comply with relevant legislation and best practice in relation to legacy fundraising.
  • Develop a legacy fundraising programme that complements other types of fundraising in the charity and evaluate its success.

Trainer: Janine Edwards

Venue: Amnesty International UK, Human Rights Action Centre, 17-25 New Inn Yard, London EC2A 3EA

Date: Tuesday 21st February 2017

Time: 9.30am-4.30pm (registration from 9.15am)

Cost: Full Day Training Courses: have an average market value of £300 but are delivered to our members for £15, to secure a place you will be required to pay a £50 deposit but on attendance and after completing the full day training course £35 will be refunded to youRetained fees contribute to booking, administration and material costs.  Deposits will not be returned in cases of partial attendance.

Legacy Fundraising                                                        Book Now

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