FULLY BOOKED. Direct Donor Marketing                                                        

Fully booked. Operating a wait list only. Full day course, 23rd February, London

Acquiring and retaining donors is vital for all charities, Direct Donor Marketing or DDM helps you grow your supporter base and encourage longer term giving and therefore a predictable source of income.

This course has been designed to help you to acquire new supporters, ask existing donors to respond to specific appeals, convert ad-hoc or try-donors to regular givers.

This training course is supported by the Cabinet Office Small Charities Fundraising Training Programme.

Target Audience:

The course will suit fundraisers who work both systematically and creatively, it will show you how to manage, segment and develop your supporter database and how to draft the copy and response mechanisms that make up the direct mailings.

Learning Outcomes:

By the end of the course, participants will be able to:

  • Understand where Direct Donor Marketing fits within a Raised Voluntary Income fixed economy;
  • Realise the benefits of investing in a DDM programme within a realistic timeframe;
  • Construct mailing components;
  • Manage data within best practice guidelines and meeting the Data Protection Act 1998 requirements
  • Develop a long term, high return on investment income stream.

Trainer: Linda Pawlowski

Location: Amnesty International UK, Human Rights Action Centre, 17-25 New Inn Yard, London EC2A 3EA

Date: Thursday 23rd February 2017

Time: 9.30am – 4.30pm

Venue: Amnesty International UK, Human Rights Action Centre, 17-25 New Inn Yard, London EC2A 3EA

Cost: Full Day Training Courses: have an average market value of £300 but are delivered to our members for £15, to secure a place you will be required to pay a £50 deposit but on attendance and after completing the full day training course £35 will be refunded to youRetained fees contribute to booking, administration and material costs.  Deposits will not be returned in cases of partial attendance.

FULLY BOOKED. Direct Donor Marketing                                                        Book Now

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