Developing Your Case for Support

Full day course, 21 February, London

The importance to your organisation of a clear, concise and compelling Case for Support is vital to your success in securing donors and supporters. Simply put, telling a compelling story effectively, at the right time and to the right audience will have a huge impact on your ability to engage supporters and raise funds for your charity.

The course will empower participants to develop an inspiring case for support that creates a uniform message about why they are important as a charity, how they make a difference and what people can do to support or get involved.

Target Audience

This course will benefit anyone in a fundraising or communications role and will also be relevant to anyone with a strategic responsibility for fundraising or communications, such as the CEO or the Director/Senior Manager leading the fundraising function.

Learning Outcomes

At the end of this course participants will be able to:

  • Pull together the key components of a Case for Support including effectively demonstrating the need, the charity’s solution, and why they are the best people to do this.
  • Express the Case for Support in different contexts and for a range of different audiences.
  • Develop their edge, using proven techniques to captivate and engage their audience whether written or verbally,
  • Put in place a process for developing their own case for support, including identifying key individuals to include and securing buy-in with colleagues and stakeholders.

Within this interactive course delegates prepare and deliver presentations to the rest of the group, help each other to deliver their organisation’s best selling points and leave with their Case for Support structure in place, ready to complete when they return to their organisations.

Trainer: Linda Pawlowski

Venue: Amnesty International UK, Human Rights Action Centre, 17-25 New Inn Yard, London EC2A 3EA

Date: Tuesday 21st February 2017

Time: 9.30am-4.30pm (registration from 9.15am)

Cost: Full Day Training Courses: have an average market value of £300 but are delivered to our members for £15, to secure a place you will be required to pay a £50 deposit but on attendance and after completing the full day training course £35 will be refunded to youRetained fees contribute to booking, administration and material costs.  Deposits will not be returned in cases of partial attendance.

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