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The Marketing Academy is a professional development programme that takes 30 of the best and brightest emerging talent from the marketing industry and supports them through a year-long programme of mentoring, leadership development and incredible training.The Scholars all remain in their work roles and take on the Scholar programme alongside their work.

One aspect of the programme involves each of the Scholars giving some of their time to support a small charity. The minimum commitment is one day, but we encourage the charity to meet with their Scholar, engage them with their work and build a real relationship.  In the last two years we have seen some incredible collaboration come of this programme. The Scholars can advise the charity on its marketing and communication activity, undertake a project or use their networks to mobilise a campaign. 

The Scholars are drawn from the very best companies and are enthusiastic about getting to work with the small charities they are matched with.

The 2012 intake of Scholars have been selected and will be announced at a gala event on Monday the 14th of May.  Each of the Scholars has said the type of charity they wish to work with so we are now looking for charities to fit these criteria. With this in mind, we are looking for charities that are interested in working with a Scholar and whose work is one of the following areas:

 •           International Development

•           Education and Employment (especially in East London)

•           Animals and Environment

•           Health (particularly child health)

•           Community Welfare and Advice

•           Children and young people (especially charities in Manchester or NW England)

To register your interest please email info@thefsi.org with a brief description of your charity, the location of your office and which of the above categories you fall into.  Due to the short turnaround time, we will need this information by 5pm on Wednesday 16 May.

The FSI Team

• Credit Suisse
• NCVO
• ACEVO
• Oxfam
• The Red Cross
• The Ethical Property Foundation
• Reach Skills
• NEO Brand Strategy

With more signing up each week as Small Charity Week approaches! So whether you need advice on small charity HR matters, business strategy, fundraising, property issues, public policy, law, marketing or IT we’ll match you with a great advisor.
 
Please register for either morning or afternoon session (or if you can be more flexible and come all day, even better!) so that we can match you with the best person. To sign up simply follow this link:  http://bigadviceday2012.eventbrite.com/

If you can make it to the ‘Big Advice Day Hub’ in person, there will also be short talks on Effective Networking, Cracking your Core Case and Effective Boards. These will each run twice, once in the morning and the afternoon so you can see all three if you like as well as have your 1:1 and network with other small charities!
 
UBS are generously providing refreshments throughout the day including lunch and networking drinks in the evening.
 
PLEASE NOTE: ON BOOKING, YOU WILL BE ASKED TO PAY A £50 DEPOSIT TO SECURE YOUR PLACE. THIS WILL BE REFUNDED TO YOU WITHIN 5 WORKING DAYS OF THE EVENT UNLESS YOU DO NOT ATTEND

• Have a free stall to promote your organisation and raise some funds
• Organise a performance (whether it’s dancing, singing or a unique crowd pleasing experience) to engage with the crowds
• Come along and join us and other small charities for entertainment  – food and drink will be available for purchase and picnics are very welcome
• For those of you not based in the south east, we are asking you to host events/activities across the country to mark the occasion – we will publicise your activities on our website, just let us know what you will be getting up to.

 Email us on info@smallcharityweek.com to let us know if you would like to be involved in any way – be quick as space is limited.

• Tangible and specific asks e.g. ‘buy antibiotic eye drops to stop an Indian child going blind’, rather than ‘support the healthcare needs of children in India’
• Singular examples, e.g. child, rather than children
• Where key words are at the front of the sentence
• Keep it short, one line if possible

 
The FSI team will be on hand to help you fine tune your fundraising phrases in order to give you the best chance of winning.
 
Please submit your fundraising messages to info@smallcharityweek.com by May 18^th.
 
The FSI will draw up a shortlist of the best fundraising messages and the eBay for Charity team will select 4 winners who will then be featured on eBay during Small Charity Week raising significant amounts of funds for their organisations.
 
Other Fundraising Opportunities
As well as the Give at Checkout competition there are further ways to raise funds for your charity during small charity week including:

• The chance to host your own event, which the FSI will publicise on your behalf through the Small Charity Week website
• Take part in the eBay Charity auction

For further information please contact info@smallcharityweek.com

Major Donor fundraising is the fastest growing area of new income for charities in the UK and internationally.  This course follows on from our one-day ‘Getting Started with Major Donors’ and will provide participants with the skills to engage, influence and persuade potential donors to their cause.

Target Audience

This course will benefit those with a responsibility for major donor fundraising, senior development professionals, chief executives and trustees.  The course will benefit those who involved with major donor fundraising who want to take their skills to the next level.

Learning Outcomes

At the end of this course, participants will be able to:

• Identify the needs, concerns and motivations of major donor prospects.
• Engage potential major donors using a 4-step process.
• Use appropriate language and tone to ask a major donor for a gift.  This part of the course is filled with practical scenarios and role-play activities.
• Overcome common objections.
• Manage nerves and other potential barriers.

Following this course, we recommend participants attend our one-day Stewardship training course.

 Trainer: Janine Edwards, Learning & Development Manager

Availability: 14 places which will be allocated on a first come first served basis to employees or volunteers from 100% not-for-profit organisations with a raised voluntary income of less than £1.5 million.

Date: This one-day course will next be held on 26 July 2012.  Click on your preferred date to book online (this will link you to Eventbrite, our online booking system).

Time:  10.00am – 4.30pm

Venue: The FSI Office, Central London

Support: A travel bursary scheme is available for organisations with less than £100,000 annual turnover.  For guidelines and an application form, please visit http://www.thefsi.org/2012/03/travel-bursary-scheme-new-guidelines-from-1-april-2012/

For the last 3 years, small charities all over the UK have raised funds by taking part in our car draw.  We have received lots of feedback on the 2011 car draw and so we are working to deliver a campaign that allows you to raise even more for your charity.

The car draw is one of our fundraising activities that aims to take the hassle out of running a large-scale fundraiser; we hold the gambling license and buy a car, so you can just concentrate on selling tickets to your supporters.  To cover the administration costs (like printing the tickets and building the website) we take a small percentage of the funds raised, the rest of the funds are yours! 

This year, to maximise your sales potential, we are changing the timing of the car draw.  Instead of closing the draw in October we will be running it right through the Christmas period to give you the opportunity to sell tickets at any Christmas events you host and to take advantage of your supporters’ Christmas spirit!  This will replace our annual Christmas Challenge as we believe it will be a more effective way for you to raise funds.  As it will be running until the beginning of January 2013 we will be launching a little bit later, instead of the usual April launch the Car Draw will launch in Small Charity Week this June. 

Keep your eye out for our newsletters which will keep you informed about the launch but in the meantime, if you have any questions about this, please contact louise@thefsi.org.

The Challenge has been growing year on year and we are eager to make sure that 2012 means more fun and more fundraising for everyone!  The 2012 Challenge will take place at Thornbridge Hall in the Peak District on Saturday the 30^th of June. 

Last year, we decided to make a real weekend of it packing a load of activity into the weekend – charities could camp over, enjoyed a big communal dinner and then could attend the Thornbridge Garden Party on the Sunday.  The feedback was so great that we’ve decided that 2012 should follow the same theme.  

The 4 or 10km course can be walked or run by participants of almost any ability – so you don’t need to be an accomplished athlete to take part.  So get the message out there – your supporters can run or walk whilst raising funds for your charity!

We’ve developed a website for you and your runners with all the information you’ll need about registering, making the most of your fundraising efforts and how the logistics of the day work.

So visit the website now at www.smallcharitychallenge.org and get signed up!

If you have any questions just contact louise@thefsi.org.