Making Major Gifts Work in a Small Charity

Size Doesn’t Matter: Making Major Gifts Work in a Small Charity

Major Donor Fundraising is a potential funding source for any sized organisation. Securing gifts from major donors is an art based on relationship building that any small charity can put into practice. This goes further than just asking someone for what they would see as a ‘major’ donation but includes 7 main steps. These range from identifying potential major donors to planning how to build a relationship with these individuals before an ask is made.

Christine has over a decade of experience in major donor fundraising and has seen it work best in organisations of all sizes, when it is viewed as simply engaging with people wanting to be connected to a charity’s cause.

Join this session to learn:

  • How to engage with major donors
  • How to easily incorporate major donor fundraising techniques at your charity
  • Confidence and inspiration to engage with major donors.

Christine Harris, London School of Economics
Christine Harris is a passionate fundraiser with 12 years’ experience working with major donors in Canada and the UK. She has increased income from major donors at small and medium charities as well as larger organisations. As a current trustee of two small charities, she is enjoying seeing things from ‘the other side of the table’. She enjoys inspiring individuals to support the charities they care about which led her to recently join the major gifts team at The London School of Economics.

 

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