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You will have to be a member of a Not-for-profit organisation with a raised voluntary income of less than £1.5 million to join the FSI Community.

Training – Marketing & Communications

The FSI offers, without cost, an extensive programme of learning opportunities tailored to meet the specific needs of small to medium sized not-for-profit organisations.  As part of this programme we would like to offer the following training opportunity for up to 14 delegates.  Places will be allocated on a first come first served basis.

Your Marketing and Communications activity takes your good work to the public; it is the way to ensuring your voice is heard. Without the resources of a large brand or ad agency it is something daunting to think about your charity’s brand, how it is positioned and how best to promote it.

This course will help you understand how the mission and values of your organisation inform your brand, what constitutes this brand and ways of ensuring that your brand is maintained in all your marketing and communications activity. Participants will be equipped with a range of tools to support their marketing and communications activity.

Target Audience

This course will benefit anyone wanting an introduction or refresher on the marketing mix, in order to consider their charity’s brand, how it is positioned and how best to promote it.

Learning Outcomes

By the end of the course, participants will be able to:

Describe the key concepts and models associated with marketing and communications.

Determine and manage their organisation’s brand.

Develop a marketing strategy.

Use a range of off-line and online tools to support their communications activity, including press releases, customer segmentation and social networking.

Trainer: Garreth Spillane, Head of Policy and Communications

Availability: 14 places which will be allocated on a first come first served basis to employees or volunteers from 100% not-for-profit organisations with a raised voluntary income of less than £1.5 million.

Date: This one-day course will next be held on 18th of April.  Click on your preferred date to book online (this will link you to Eventbrite, our online booking system).

Time:  9.30am – 4.30pm

Venue: The FSI Office, Central London

Support: There are travel expenses available for those travelling from outside of London using the cheapest fares. Please contact The FSI for a travel expense claim form.