The FSI offers, without cost, an extensive programme of learning opportunities tailored to meet the specific needs of small charities. As part of this programme we would like to offer the following training opportunity for up to 14 delegates. Places will be allocated on a first come first served basis.

Major Donor fundraising is the fastest growing area of new income for charities in the UK and internationally.

Participants will be introduced to an eight step process in identifying and securing major individual donors. This session will cover six of the eight steps:

1. Identify

2. Research

3. Plan

4. Engage

5. Ask

6. Close

Following this course we strongly recommend delegates attend our stewardship course, which covers the last steps of major donor fundraising. This course goes beyond the ‘expected thanks’ and teaches delegates how to keep their valuable donors near and dear to them, increasing the likelihood of future gifts.

Target Audience

This course will benefit those with a responsibility for major donor fundraising, senior development professionals, chief executives and trustees.  The course is intended to provide an introduction to major donor fundraising and provide participants with the tools to start a major donor programme in their small charity. 

Learning Outcomes

At the end of this course, participants will be able to:

Identify potential donors both within and outside their current networks.

Use a range of tools and forms to support donor research in their own organisations, taking into account resource, ethical and legal considerations.

Create a donor solicitation plan and prioritise prospects.

Engage potential major donors using a four-step process.

Use appropriate language and communication to ask a major donor for a gift, overcoming potential objections.

Describe the process of closing; including negotiation, agreements and the transition to step 7 (Thank).

 

Trainer: Janine Edwards, Learning & Development Manager

Availability: 14 places which will be allocated on a first come first served basis to employees or volunteers from 100% not-for-profit organisations with a raised voluntary income of less than £1.5 million.

Date: This one-day course will next be held on 25th June 2012.  Click on your preferred date to book online (this will link you to Eventbrite, our online booking system).

Time:  10.00am – 4.30pm

Venue: The FSI Office, Central London

Support: A travel bursary scheme is available for organisations with less than £100,000 annual turnover.  For guidelines and an application form, please visit http://www.thefsi.org/2012/03/travel-bursary-scheme-new-guidelines-from-1-april-2012/